Digital marketing has revolutionized the way the business works. It has created a new space as well as laid out a new lifestyle in the world of marketing, where the business people and the customers interact in a more convenient, easier, and more efficient way. However, as more people turn to practice digital marketing, they fail to compete and retain the users back in the market as well as their employees. In spite of having a good quality of
marketing resources, visions, and experiences, there are some necessary and vital aspects that people in digital marketing must understand to get their work done in a better way. And these form the structural elements for good marketing practice. So, let us get into those aspects in the context further, that would help you clearly distinguish the truths and the myths and establish the fundamentals precisely and clearly.
Hiring Wrongly Skilled Resources
It is a general misconception that the more resources you have, the faster you move with your business, and the easier you get closer to your goal. More than hiring skilled resources, it is significant to ensure that you hire people and other resources that are in conjunction with your business. It is very easy to get skilled people everywhere today and to train them. But more important than hiring them is to look for skilled resources that are in pair with your business. Even your resources seem very handful, are exact with your visions, then it is a good sign that you are on the right path. Focus on the quality of the resources and their contribution to your marketing idea.
Lack of Digital Marketing Tools
Digital marketing tools are the supporting elements for a digital marketer. It is significant to ensure that your business ideas keep engaging the clients and customers on the other side. In order to carry this out more efficiently, we take the help of the several marketing tools that are available online that would help us in clearly sorting out tasks, understanding current statistics, the competitors in the market, and much more. There are different digital marketing tools that are available handy online that would help in personalizing your strategies in such a way that you reach out to the customers more easily. The more you use these tools, the more optimized your algorithm becomes, and the more efficiently you reach out to the relevant customers. Some of the most popular tools are available for:
- Video hosting
- Content creation
- Website testing
- Affiliate marketing, etc…
Expecting Everything From Everyone
Do not try to expect everything from everyone. Use a defined modular approach in solving problems. Make sure that your marketing strategy contains all relevant resources and do not dump everything irrelevantly and expect the one specific source to give all your outputs. Try breaking down the resources and the ideas into modules, assign specific tasks to each of the modules, make them specialize, and integrate your ideas in the output as a complete product.
It is not wise to compromise your personal life with your work life. At times, compromising your personal life and stressing too much in your work would be the only option available. So, people choose to work for another few hours without no choice left for them. But, this practice affects your performance in your career as a whole. It is really significant to
maintain a balance between your work and your personal life. According to studies, stressing too much in your work without enjoying your personal life can cause an adverse effect on your career, your productivity, your workplace, and personal relationships, and most importantly, your health. So, the next time when you feel like you are burned out too much in your work, take a moment and think.
Not Have an Idea of Job Scheduling
The best way to start doing a job is to schedule it properly. Before starting any new tasks, the first thing that most business people, as well as entrepreneurs, suggest is to write down things that you will be finishing by the end of the day. For example, say that you have a big project on a media campaign and your team wants to complete the project within 4 to 5 weeks.
The first thing you can start with is to brainstorm ideas. Then organize the ideas, boil them down to simpler tasks, and using a bottom-top approach to achieve your projects. People also recommend time boxing your tasks, which would help your team to achieve your goals faster and in a more efficient way without compromising your deadlines and personal life.
Lack of Trust and Micromanagement
Let us pause a while here and understand that this entire game of digital marketing is complete and full-fledged teamwork. The idea of a one-man army fails terribly here. Now, it is equally important to be flexible in working with people and believe in each other’s efforts. And now, you must try working on your emotional intelligence and build a bridge of trust
among your peer where your ideas can flow smoother.
Micromanagement has its own pros and cons. So, it is really a bad idea to encourage micromanagement and also to discourage it completely without understanding your team. It is always dependent on your peer and their convenience in your workplace. So, before emphasizing micromanagement, think twice that does your team really wants it and would micromanaging would get us the expected result.
Unnecessary Meetings and Calls
This is another great misconception that people have in their workplace. The more the number of meetings you have, the more you keep your team motivated and engaged, and this really is ridiculous. Unnecessary meetings and calls can distract your team and would pressurize them unnecessarily without any reason. It is always good to have a prior scheduled meeting
with timings that most of them are convenient with. This would actually help them in prioritizing things and deliver more efficient presentations in the times of calls and would make them engaged and feel productive.
Poor Internal Communication Strategy
Internal communication is more significant for a business to grow than formal calls and meetings. It is like a blueprint laid out where everyone clearly defines their goals, objectives, self-evaluation patterns, pros, and cons, practical approaches, Influences, targeted audiences, and carry out the workflow smoothly. When internal communication fails within a team or within a company, the result would not turn out to be the expected
one even if your objectives seemed technical and subjectively sound enough.
Lack of Proper Establishment of Policies
It is highly necessary to clearly establish your employee’s NDA number of emergency leaves and other work-related policies, terms, and conditions clearly. This would encourage them to schedule their tasks and prioritize their works according to the deadlines. This would also
boost their work-life balance and be productive and to be happy in their work.
Improper policies and insensitive or unnecessary amendments in your policies without acknowledging your employees would lead your visions to go entirely out of your way.
Improper Salary Review
Messing up with salary reviews can affect your employees directly in many ways. Shaping proper salary guidelines would really help in achieving your company’s long term goals. Carrying out a proper salary review clearly based on the necessary aspects such as the positions, promotions, performance, etc… can relatively leave a positive impact on your
Demanding on Spot Strategies
Working with proper planning and prioritization are the key elements for a smoother workflow. Improper planning can lead the employees to risk themselves in compromising the quality of the work they deliver and also leading them to gain unnecessary stress and burnouts. Prioritizing, organizing, and scheduling the tasks beforehand reduces the risk of getting your team into unnecessary troubles and chaos which you never wished for.
How to Retain Employees? Best Answer by Rajiv Talreja